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Does Your Company Need a Chief Customer Officer?

I’m sure you’ve heard the customer is always right. But what is your organization doing to make the customer’s voice is heard? In a world where success lies with the happiness of your customer, Jennifer LeClaire of says it might be time to hire a Chief Customer Officer (CCO). The position is a recently invented one, but more and more companies are quickly jumping on the CCO bandwagon. In fact, since the phrase was coined in 1999, over 500 professionals have taken the job. This might seem like a relatively small number. However, the position only shows signs of increasing popularity.

How do you know if your business needs one? If you are looking to build a business that is customer centered, you’ll need someone who is dedicated to listening. You’ll need someone who is always there to communicate concerns between the business and the customers. That’s where the CCO comes in and helps you to build a better business.          

About Rachel Ginder

Rachel Ginder was a staff writer for CAI's Accelerating IT Success and joined the team in 2013. She also helped with social media and research.

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