Apple fans are some of the most loyal customers ever. Want your IT organization to inspire that same kind of passion? Greg Sanker has an idea for you: reduce time to value. Apple doesn’t just give the customers what they want; they give it to them before they know they want it. However, the value does not lie in getting the product out fast. Releasing products is as much about being in the right place at the right time as it is about speed.
There’s a lot that IT companies can learn from this. If you’re giving the people what they’re asking for, you’re already one step behind. Sometimes IT is so busy with the current details that they fail to anticipate future needs. Steve Jobs once said, “…get rid of the crappy stuff and focus on the good stuff.” Easier said than done right? Time to Value is not an exact metric. However, if you concentrate on providing valuable opportunities to business in the form of new digital technologies, you could begin to inspire fans of your own.