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New Hostess IT Centralizes Twinkie Control and Oversight

Twinkies are back! But the road back to the marketplace meant a reboot of Hostess Brands LLC IT infrastructure.

Last spring, Ben Haines was working as CIO at the Los Angeles-based beer brewer Pabst Brewing Co., when he was asked by the company’s owner, C. Dean Metropoulos, to help reboot Hostess, which he was preparing to purchase. “We had to start everything almost from scratch and have it up and running by July,” said Mr. Haines, who worked as an interim CIO during the ramp-up, and is now CIO at Box Inc. “It blew my mind.”

In the old selling scheme, the drivers were the sales force, placing orders and collecting checks. Lack of communication between drivers and factory paved the way for over production and loss of millions of dollars in revenue yearly.  This system is done; the new structure will push distributors and wholesalers to a corporate sales department. As 50 million Twinkies hit the shelves, the system is still not perfect, but hopefully the changes will help the new company survive in today’s economy. 

About Ryan Malinoski

Ryan Malinoski was a staff writer and technical assistant for CAI's Accelerating IT Success. He joined the team in 2013.

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