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5 Email Marketing Best Practices: A Practical Guide for the Small Business

Colton Matheson is here to lend a hand with email marketing to your audience. Firstly, only send email to people who signed up for it, because unsolicited email is a fast track to the Spam folder. Second, always provide an opt-out. Third, keep records of when and how email-sending consent has been gained, because it never hurts to have a little evidence. Then be consistent with delivery, sending at the same time of day and using a uniform subject line format that does not make use of multiple exclamation points or all caps. Lastly, consider the message and the medium, being mindful that a lot of people read email from a smartphone these days.

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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