If you have a passion for something, you are bound to work hard at it. This should be as true in business as it is in our personal lives. According to an article by Roger Chou of The Project Management Institute, the passion you have for a project or product can be as important as the skills of the people you have working for you. Chou gives the example of Believe Music which focuses on a passion for larger-than-life live music experiences. They are so focused on audience satisfaction and performance quality that their head manager, Yiu-Yang Chou, has been given the title of “Creator of Satisfaction.” Yiu-Yang Chou believes that the key to his company’s success is the value they place on enthusiasm:
Mr. Chou manages over 100 concerts every year. His managerial level is that of a program manager, rather than a project manager. So when asked how he balances project constraints like scope, time and cost with quality, he says: “You can tell from the sofa bed in the meeting room that our management concepts on time and cost are very weak! But the most important requirement to work in this job [and industry]is enthusiasm. With enthusiasm, you dedicate yourself to creating something that'll make an impact. Time and money will be spent, but something great will be produced.”
Across the board at Believe Music, passionate employees define cost control as “surviving” and risk management as “we've still got next time.” And although that approach might seem like unsound business sense, the company's faith in passion for performance counts on a major stakeholder — the audience.
Executives as Believe Music also note that your audience should be considered as a “co-producer” of life concert events since it is their input that drives the final project. Even if your business has nothing to do with the music industry, you should still treat your customers as if they were your audience. Passion for your business should come from a drive to please your customers. You should want to be the best option you can possibly be for what your customers demand. You may have many skilled employees, but if you do not care about your customers’ happiness, you are not displaying the passion required to be a fully satisfying company.
Whether your business is working for the benefit of customers or an audience, the importance of passion is the same. If you do not truly care about what your business is putting out, it will become increasingly hard to get buyers and customers to care. Enthusiasm at an executive level is crucial to the overall success of the organization. In fact, if enthusiasm is very apparent throughout your organization, it can be even considered an extra form of positive publicity. What business wouldn’t want to be known as the organization that does what it loves and loves what it does? Remember, passion is contagious. When you are passionate, your customers will recognize and respect that drive to produce a valued product or project. With the right level of passion and enthusiasm, anyone can become their company’s very own Creator of Satisfaction.