IT may no longer be the wave of the future. According to an article by Chris Murphy, now “it’s all about digital business.” This is both a testament to the advancements of IT as well as a display of the current importance of data analytics. In retail, the need to anticipate customer opinions and desires is greatly increasing, and data analytics are helping organizations keep up:
Drugstore giant Walgreens finds that a shopper using mobile, Web and store channels spends six times more than the typical store-only shopper. But the digital business trend goes well beyond retail, to manufacturing, healthcare and other industries where technology is becoming a vital link to the customer. That link might be through an online app – in healthcare, for instance, “Meaningful Use” rules give doctors subsidies based in part on having a percentage of their patients access their medical records online. Or the customer tie might come directly through a tech –based new product, such as Nike’s fitness-monitoring FuelBand. What does Nike know about writing apps? It’s learning fast, including hosting a dozen development startups in Oregon in a three-month “accelerator” to bring in new ideas.
Murphy also notes that “digital business calls for a customer-facing CIO.” However, only about one-third of IT leaders are currently practicing or are willing to practice a more customer driven way of doing things. The rest of the leaders may or may not go along for the ride, Murphy mentions. CIO do not often visit customers and gather opinions, but this may soon change.
As we know, making a move to digital business means some sweeping changes. Murphy mentions that the trend of mobile force blurring business lines shows no signs of slowing down or stopping. Digital business is the wave of the future, and it very well may be the new best way to get ahead.