Good decisions mean more money, and bad decisions mean less money (or business failure). Les McKeown offers up a three-part process to make more money and keep the doors open. The first is investigation, which means taking time to identify and understand the underlying data needed to make an effective decision. Next is interpretation, which is the point when information gathered and analyzed is used to make an actual decision. Then finally comes implementation, in which the decision made must then be executed in a way that works. These are three very basic ideas, but being conscious of the process will help you to reinforce the decisions you make.