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The 7 Essentials of Business Communication

These seven elements, according to Lee Hopkins, are all you need to know if you wish to communicate effectively in business. The elements include structure, clarity, consistency, medium, relevancy, primacy or recency, and the psychological rule of 7 ±12 (that is, the human mind's ability to “chunk” information into about seven sections, plus or minus two. The advice covers how to build your communication, how to make sure your audience understands it, and establishing how to present that information in an effective manner.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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