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Supply Chain Management Enhancing Firms Marketing Efforts

Better customer service is perhaps the greatest benefit of competitive supply chain management.  This is the focus of an article on UKEssays.  The article details what a business should do to be sure they maintain their competitive edge: The best supply chains have communication within the individual firms and between the companies in the supply chain…To determine the best supply chain for your company you must first define the type of products you supply, functional or innovative.  Collaboration is one of the most important aspects of a successful supply chain because it can ultimately lower costs through more accurate information. The article notes that there is great benefit in having a predictable demand.  This will increase with functional products.  It is also greatly to the benefit of firms if there is great agility displayed in responding to unpredictable demand.  The article stresses that, if there is another party who can complete something better and more cheaply, then outsourcing is wise.  Otherwise, if it you can complete it, keep it in house. Overall, best practices of supply chain management are few and far between because not much is being done to develop better techniques.  In short, all lot of people simply do not want to be bothered by the less than glamorous task.  If you find best practices in this category, follow them.  If possible, develop them further.  Supply chain management may not be the most fun task, but it certainly is necessary.

About Anne Grybowski

Anne is a former staff writer for CAI's Accelerating IT Success, with a degree in Media Studies from Penn State University.

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