New technology enhances an organization's creativity – and that increased innovation can mean an increase in growth and profit. This article by Silvia Leal in Forbes India take a look at how much IT has affected innovation – and how it continues to do so now. Innovation in regards to IT comes from the ability to enable organizations to better utilize existing information or processes as well as shine a light on new potential benefits. After conducting a study on the success and risk factors of trying to increase innovation, Leal discovered a few interesting notes on what works and what doesn't: According to the study, creativity and motivation are the most important influencers for the male group. Furthermore, they predict more than 40 percent of innovative behavior. However, in the female subgroup, the process is determined and predicted by self-esteem, resources, and expectations. These results suggest the existence of important gender differences around the innovation process that require special tailor-made measures, to maximize the potential creativity available in the organization. Many different reasons have been argued to justify the existing gender differences around the innovation process. For instance, researchers have often suggested that social stereotypes and expectations have a direct and strong influence on how men and women behave at the workplace. This is important – it takes personal motivation and engagement of creativity in order to foster innovation in IT. Innovation, as Leal points out, is a “human process”, not necessarily a business process. IT takes a touch of humanity to get the most innovation from people in the workplace, and recognizing that can help create a creative and proactive organization.