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How Supply Chain Management Helps me Succeed in My Job…as a Marketer

Supply chain management isn't necessarily seen as something that leads to many jobs outside of the intended application, but this post by Barak Epstein notes how supply chain management helped him succeed in the marketing world. As Epstein explains, he found himself a casualty of the “Great Recession” layoff. He had eight years’ experience in the education arena, but wanted to move into supply chain management. After being accepted to Rutgers Business School, Epstein took another chance and became a marketing intern for a fortune 40 technology company that came to his school. The recruiter was impressed with his very supply chain way of understanding marketing. To Epstein, it wasn't a matter of convincing a customer to buy a product, it was a “means of determining the maximum value that a company could offer, in light of its capabilities.” Supply chain management made his outlook one of determining capabilities and acting on those capabilities – and that’s exactly the kind of thinking that made the recruiter interested in learning more about Epstein. He now uses that situation and explains to young professionals exactly how supply chain management provided him with the skills needed to move ahead in marketing: Recently, I spoke to a group of young professionals at the CSCMP’s Global Conference in Atlanta. I shared with them bits of the above story, as well as my conviction that my SCM knowledge and connections continue to enhance my career in the marketing/business intelligence sphere today. Today, as Dell undergoes a transformation from a hardware-provider to an end-to-end solutions provider, marketers who understand the company’s DNA of supply chain leadership can work more effectively and efficiently. These marketers understand that corporate transformation takes place through a process in which a company’s internal strengths are redirected towards new offerings. Supply chain management allows the practitioner to ask what about a company can be done in a competitive and sustainable way – it normalizes the sometimes too-fast-to-think nature of fields like marketing and demands objective understanding. How much do you apply your supply chain understanding to other business or even personal matters? For Epstein, it moved him into his new career.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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