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Don’t align, synergise!

There is no way to align IT and business. Owen McCall explains this is because there wasn't any separation to start with. Early in this article found on CIO New Zealand, McCall makes sure to express his dislike of the entire IT/business alignment argument and literature. For one thing, IT is part of the business, it never existed without the business that needed it. So if it's not alignment, what is it that IT and business are struggling to achieve? According to McCall, it's synergy. Synergy is when an entire entity is more than the sum of its parts, and that's just what IT and business can achieve. It takes some strategy to make this happen, of course, and McCall has some suggestions concerning that, too. In a list of five “perspectives”, McCall points out different ways that IT can help form synergy with the business. Consider these two perspectives: Perspective one: Understand your surroundings. This includes understanding why an organisation exists, its purpose and values, the competitive environment and your position in that environment and the broader political, community and regulatory environment. Perspective two: Understand your organisation. This includes understanding what your organisation does and how it does it (function, service and process models). What products and services you provide and to what markets and customers. Who are your partners and what is your distinctive proposition to the market. The other perspectives include understanding the vision of the business, identifying what technology can support that vision, and knowing what non-tech enablers can enable change and innovation. All of these perspectives can help you develop a plan to create the synergy that benefits business as a whole ““ IT included.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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