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Why CIOs fail – A short primer on success

Enterprise software vendors pitch their solutions at multiple levels in the organization, including C-level executives, line of business users, wizard-like technical experts, and a host of other stakeholders and interested parties. Each of these audiences has a different set of goals, measures success in unique ways, and defines its own view of business value.

This reality of stakeholder differences explains why many IT projects have trouble — creating a unified set of requirements from these divergent, and often conflicting, constituencies is difficult at best. It also explains why enterprise software marketing and procurement are so convoluted.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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