As the trucker shortage continues to grow, dedicated trucking continues to grow in use and profit for shippers. As John D. Schulz explains, dedicated trucking might be a new term to many of us, and he takes the time to explain exactly what it is: As the name implies, dedicated trucking involves fleets “dedicating” a certain percentage of its fleets to customers who can lock in capacity through long-term contracts. This guarantees capacity for shippers, gives fleets a consistent base of customers that don’t “churn” as much as normal dry van truckload customers, and guarantees drivers a predictable number of miles along very familiar routes that they may drive every day. “It’s a win-win-win for shippers, trucking companies, and receivers,” says Herb Schmidt, president of Con-way Truckload. Schulz lists a few “big names” in the trucking world and how they are incorporating dedicated trucking into their business model. For instance, J.B. Hunt saw $907 million in dedicated trucking during 2010. Dedicated trucking helps retain truckers and helps those truckers (and the businesses that those truckers work for) meet new regulations.