Coca-Cola has just announced plans to move back into Burma, bringing the countries where the soda isn't legally available down to just two: Cuba and North Korea. This story from the BBC highlights some of the history of Coca-Cola's rise from a small sweet beverage from Atlanta to the pinnacle of a worldwide company today. The prevalence all over the world really began due to its use during WWII But the big boost came as a result of World War II when Coca-Cola was provided to US troops overseas. There were more than 60 military bottling plants for Coca-Cola around the world during the war, and locals got a taste for the drink too. It became powerfully associated with American patriotism, says Standage, and was seen as so crucial to the war effort that it was exempted from sugar rationing. While that's well and good, Coca-Cola hasn't reached the top of the soda food pyramid by escaping sugar rationing. The company has managed to secure, optimize, and institutionalize its supply chain to a point where, almost no-matter where you are in the civilized world, you can buy a Coke. The drive to become a world presence has paid off ““ and that's the kind of mindset that many supply chain managers need if they want to grow and optimize.