Don’t stop acting like a human in customer service – even when the rest of your company is automated. That’s the main lesson to take from this article by Richard White found on Forbes.com. As White explains, people are not enjoying the enormous customer service efforts that many companies possess. Rather than stay on the line for a half hour with a “customer service specialist”, most customers would prefer speaking immediately to a single person who may not be a customer service specialist, but does in fact care about the customer. This is a fundamental shift back to the corner barber/mom and pop stores – where customer service meant helping out a friend and neighbor, not just another number.