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The CIO’s Role in Driving Customer Profitability

CIOs are in a unique position to provide customers with the experience and value that they seek when working with a company. If this seems counter-intuitive, it’s because it goes against what the CIO is typically seen as. As Jean Bliss explains, the CIO can be brought in early to organize the efforts of sales, marketing, and operations. The combined, unified approach to helping customers can create a remarkable customer experience – and that’s one of the key benefits of including the CIO.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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