This pdf from the March of Dimes highlights the principles and practice of “SMART” objectives. Helpfully, the pdf begins with a clarification between goals and objectives, and move from that point into the acronym of SMART and the value behind developing objectives in such a way. SMART stands for: Specific, Measureable, Achievable, Relevant, and Time-framed. By keeping these measures clear while writing objectives, the quality of the programs that result is heightened. As the pdf explains, there are three types of objectives that can be used in developing a plan: There are three main types of objectives that may be used in developing a program/project plan: process, impact, and outcome. Objectives can be thought of as “short hand” version of your activities (process) and what you hope happens as a result (impact, outcome) – that is, the bridge that takes you to your goal. Process objectives focus on the activities that you will do within a specific time period. In contrast, impact and outcome objectives serve to “keep your eyes on the prize” by reminding you of what your activities should lead to. Going on to provide examples of how program goals and objectives would be defined using the SMART objectives system, this three page pdf is valuable for anyone who hopes to get the basics in understanding how the SMART system can benefit their organisation and business strategy.