As industries witness the aging and retirement of their workforces, a pull for young, motivated employees is growing to a fever pitch. Patrick Burnson uses this article to express how true this is in supply chain management – where drawing in the younger faces is proving to be particularly hard: Around the world the population is aging and this is leading to labor shortages. The U.S. trucking industry will need to hire one million new drivers in the next 15 years just to deal with replacing retirees and the increasing levels of freight. Logistics companies in emerging countries need to invest heavily in training, development and education for their young joining workforce. In developed countries, recruiting and training the next generation and adapting the workplace to the needs of older employees will be key. Burnson then lists six areas that Transportation and Logistics (T&L) companies need to take more seriously in order to draw younger supply chain mangers to the business. Among them are investing heavily in training, using more modern (social media) ways to recruit, and working on better compensation and incentives.