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Opposites Attract: Mobile Apps Bring the CIO and CMO Together

Organisations today are under increasing pressure to grow their market presence in the face of heightened market competition and an overcrowded and noisy media landscape. High customer adoption rates of mobile devices, combined with the constant need to increase customer loyalty, are driving organisations to invest in implementing marketing campaigns and programmes through the mobile channel.




About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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