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Customer Relationship Management

In a guest post hosted on ITIL Training UK, blogger Janet Hansen explains the importance of having a solid…understood customer relationship management plan. By doing so, a company can “reduce cost, increase profit and maintain customer loyalty.” Hansen argues that it only takes a focus on three specific areas: people, technology and process. By focusing on those three (and utilizing ITIL for the service process), a company can standardize its CRM and increase business success.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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