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Anything They Can Do, You Can Do Better

Corporate leadership is always looking for inspiration and information on how to make their company the best around. As Aaron Shapiro points out in this Fast Company blog post, corporate heads are devouring the biography of Steve Jobs and expecting instant epiphany. But he’s quick to point out the real winning formula: Here’s all they need to know: when Jonathan Ive, leader of Apple’s design team, was asked about the company’s goals when setting out to build a new product, he answered simply, “To design and make better products; if we can’t make something that is better, we won’t do it.” That’s the key: If you’re not trying to make something better, then stop now and give your job to someone who will. (And it doesn’t count if you’re trying to make something different for the sake of being different, or so you can say, “We have one of those, too.”) Sure, that’s kinda ambiguous. Shapiro goes on to explain exactly what he means by “make something better,” through 4 points: Make it cheaper, more convenient, easier to use, and make it more fun. Think of it this way: if you could make a spunky little car that ran on less fuel and cost $1000 to make, you’d be the next Steve Jobs!

About Anne Grybowski

Anne is a former staff writer for CAI's Accelerating IT Success, with a degree in Media Studies from Penn State University.

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