This article from Supply Chain Digest takes a look at the results of the annual DC metrics report. Led by Dr. Karl Manrodt and Kate Vitasek, this report examined what metrics are being used and how different groups are doing. This year, however, there was in increased interest in the “soft” logistic metrics: We are always interested in how companies consider their business and supply chain operations. This year, 38.7% said their main focus was customer service; 12% said it was cost leadership (be the low cost provider); and just 9.2% said the focus was on product/market innovation. That left the preponderance of 40.1% to say that the focus was to be “all things to all people,” meaning companies are trying to be the best at cost, service and innovation. Whether this is really possible is an open question. The underlying point is that supply chain strategy and execution should be geared to support the overall business strategy. Some of the top metrics were: on time shipments, order picking accuracy, average warehouse capacity used, dock-to-stock cycle time, and internal order cycle time. The focus on being “all things to all people” has been growing since 2007 when it was first noticed.