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The CIO’s Frustrating CRM Journey

The best CIO is a CIO who knows when to just stop and ask the consumers what they want every once in a while.  When CIOs only have graphs and figures to represent their ideal customer, they are trying to sell soup to a pie chart instead of a person.  Michael Maoz reminds us in his article that no one is more frustrated by the CIO’s CRM journey than the actual end consumer, who stands to be the most inconvenienced when CIOs cannot be bothered to stick their heads out the office door to rub elbows.

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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