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How IT Can Keep Its Strategic Role In 2013

Get out of here, IT!  An article at InfoWorld suggests that that could be the grim future for IT in 2013.  However, an article by Chris Murphy notes that InfoWorld’s article may be ignoring a very simple remedy.  According to Murphy an IT focus on a company’s end customers may be the solution:
IT’s deep knowledge of transactional systems is one of the essential assets it must exploit to provide new, tech-powered services to customers. Consider what Sears is contemplating. It’s now analyzing petabytes of customer data and trying to provide real-time offers via smartphones to shoppers while they’re in its stores. Sears can’t do that data analysis and marketing without a deep understanding of its transactional systems — such as knowing what’s in stock in a store so that it’s not promoting a treadmill that’s sold out.
 IT has this urge to avoid customer service.  Murphy wants us to remember that customer involvement is not always as frightening as it sounds.  Customers will tell you what they want.  In other words, they will tell you exactly what your organization needs to be producing for them.  Even if the business world does not see the need for something, the customers might. Just being necessary does not guarantee IT a solid and permanent place in business, but having customers demand the presence of IT might.  In short, it may not matter if IT is losing business footing if customers demand enough IT involvement to bring it back.  Murphy notes that IT should perhaps be concerned with these negative outlooks, but keeping customers in mind may be one way to avoid disaster and obscurity.

About Matthew Kabik

Matthew Kabik is the former Editor of Computer Aid's Accelerating IT Success. He worked at Computer Aid, Inc. from 2008 to 2014 in the Harrisburg offices, where he was a copywriter, swordsman, social media consultant, and trainer before moving into editorial.

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